INTENTIONAL SALES MANAGEMENT PROGRAMS
GROWING KEY ACCOUNTS
Price sensitivity and competitive threats are significantly reduced by managing a customer's perception of the business relationship and mutually identifying the appropriate level of collaboration. Growing key accounts.
Growing Key Accounts - Don't make these mistakes!
The Top 10 Most common mistakes made by sellers when aiming at growing key accounts.
The 10 most common mistakes made by sellers aiming to grow sales with key accounts. (pdf)
Downloadgrowing key accounts - avoid these mistakes
For accelerated sales growth Growline Group will train your sales team in our Growing Key Account Methodology, or coach individual sellers directly with our Virtual Sales Management Services.
WHO NEEDS THIS PROGRAM?
This methodology provides sales teams with a road map for identifying strategic customer relationships that have a growth potential. The outcome is a one to three year plan to strengthen the account relationship through team selling and customer collaboration. Use this if your sales team aren't expanding coverage in key accounts, struggle to build strategic relationships, have no plan for value creation or are at risk of losing important customers to competitors.
Pipeline Status: Declining repeat business mix
WHAT IMPACT DOES IT HAVE?
- Better account retention
- Improved account sales growth
- Improved market share
- Higher share of customer spend
- Higher deal margins
- Increases repeat business mix - growing key accounts
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